Plastic surgery marketing · Louisiana
Plastic and cosmetic surgery marketing, from first search to surgery date
Surgical patients take their time. We help Louisiana surgery practices book consultations quickly, stay present through a long decision, and follow up after the consult so good candidates don't quietly slip away.
A workflow for your specialty
Support the decision before the consultation.
A procedure inquiry can involve a longer research process. Keep procedure education, consultation requests and surgical scheduling distinct, with sensitive questions routed to your staff.
- 01Procedure research
- 02Consultation inquiry
- 03Staff follow-up
- 04Consultation attended
- 05Practice confirms outcome
Measure the right next step.
Compare cost per attended consultation and staff-confirmed procedure outcomes. Do not count a consultation request as a booked surgery.
Can automated follow-up assess whether someone is a candidate?
No. We keep automation focused on approved administrative information and consultation handoffs. Candidacy, treatment choices and medical advice belong with the clinical team.
What makes surgery different
One case can be worth more than a month of marketing.
A single surgical case is a major investment for the patient, and a major source of revenue for the practice. Nobody decides quickly. People research for weeks or months, compare surgeons, study galleries, read every review, and sometimes book two or three consults before choosing.
That means the consult is the pivotal moment, and everything around it matters: how fast it gets booked, how it's run, and what happens in the weeks after.
We've worked inside surgical practices, so we know how much rides on the patient coordinator.
Where surgical practices lose patients
The consult request that waited three days
Someone finally works up the nerve to ask for a consultation on a Sunday night. Nobody calls until Wednesday. By then, they've booked with the surgeon who called Monday morning.
"I'll think about it" and then silence
The consult goes well. The patient says they need to talk it over at home. And then no one follows up in any structured way, so the decision gets made somewhere else.
The researcher who wasn't ready yet
Plenty of people inquire months before they're ready. Without a thoughtful way to stay in touch, you're a name they've forgotten by the time they are.
What we focus on for surgical practices
Consults booked fast
Instant replies to every consultation request, missed-call text-back, and a quick path to a time on the calendar.
Follow-up through a long decision
Helpful, low-pressure education over weeks or months for people who aren't ready yet, with your coordinator stepping in when they are.
After-consult follow-up
A clear plan for every patient who leaves undecided: answers to common concerns, financing options, and a real person checking in.
Galleries, reviews, and procedure pages
Consented before-and-after galleries, a steady flow of reviews, and procedure pages that answer the questions patients research.
Ads to consultations
Campaigns for your highest-value procedures that send people to procedure-specific pages, built to stay within ad policies.
Compliance
Credentials, photos, and claims
Credential claims have to be exact. "Board-certified" should name the board, and some states have specific rules about how it's stated. Before-and-after photos need written consent, honest lighting and angles, and context that results vary. Testimonials must be real, with any incentives disclosed. No marketing can promise results or play down risk. Ad platforms restrict before-and-after and body-focused creative, so those images mostly belong on your website. When a claim needs a legal read, we'll send it to your counsel.
FAQ
How do you follow up without being pushy?
By being useful. Follow-up for surgical patients is mostly education: recovery timelines, financing, what to expect. It gives people what they need to decide, and a coordinator reaches out personally when someone shows interest.
Can you help our patient coordinator close more consults?
Yes. We look at how consults are booked, how they're run, and what happens after, then give your coordinator a clear process and follow-up tools that make it easier.
Do you run ads for specific procedures?
Yes. Each campaign sends people to a page about that exact procedure, which is better for patients and better for results.
See where your practice is losing consultations.
Free, about three minutes, and built for practices like yours.