Medical marketing buyer’s guide
Choosing a partner means looking beyond a website or a channel list. Use the same questions with every provider—including us.
See Practice Catalyst pricingBring the pieces together around the patient journey.
Start with fit
These brief descriptions summarize the providers’ own websites, checked October 2, 2026. They are not hands-on product tests, exhaustive feature comparisons or a ranking. Plans and capabilities can change.
Your comparison checklist
Ask for a written list of the services, channels, software access and staff tasks included.
Name the exact EHR, phone and scheduling workflow. Distinguish native connections from middleware and manual handoffs.
Ask for a demonstration of response rules, opt-outs, clinical escalation and staff takeover.
Ask how inquiries are matched to confirmed appointments and outcomes, and how missing data is shown.
Confirm ownership, licensing, export, number transfer and account access before signing.
Separate setup, management, ad spend, usage, integrations and transition fees.
Review the relevant agreements, vendor coverage, access roles and approved information flows.
Where TPC fits
Practice Catalyst connects the agreed website, visibility, follow-up and reporting work around your patient journey. EHR connections through Keragon are separately scoped and billed. Your proposal defines the services, data access and handoffs.
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