Marketing and follow-up for private healthcare practices

Everything we do falls into three jobs: getting found by the right patients, being the practice they choose, and making sure the people who reach out actually end up on the schedule.

The three jobs

Get Found

Show up when nearby patients search for what you offer. This covers local search and your Google profile, service pages built to rank, visibility in AI search, and Google and Meta ads.

Get Chosen

Look like the clear choice once they find you. This covers a website built to convert on a phone, a steady flow of new reviews, provider-led content and short video, and a consultation process that turns interest into treatment.

Stop Leaking Revenue

Turn more inquiries into booked appointments, and keep patients coming back. This covers automatic follow-up, missed-call text-back, after-hours coverage, fewer no-shows, bringing back past patients, and reporting that shows what's producing patients.

More traffic doesn't help if the follow-up can't keep up.

A practice can rank well and still lose patients to slow callbacks. It can answer every call and still be invisible in search. The three jobs depend on each other, so we look at all of them before recommending where to spend. Sometimes the right first move is ads. Just as often, it's fixing what happens to the inquiries you're already paying for.

Fewer handoffs.
More accountability.

When separate vendors own separate pieces, the gaps between them can become your team’s problem.

WebsiteSEOPaid adsSocial contentFollow-upReporting

One strategy.
One accountable team.

Your plan connects the work around the same patient journey. Services depend on your selected scope.

Compare the approaches

See what follow-up looks like.

Start with where you're losing patients.

The scorecard takes about three minutes and shows which of the three jobs needs attention first.