Ad spend
Google and Meta costs for the selected period.
Requires: Ad-account accessReporting & attribution
Follow the opportunity. Not just the click.
Connect marketing activity to conversations, booked consultations and reported outcomes, with clear limits on what the data can tell you.
See beyond the leadConnect the dots
Verified records turn activity into a clearer picture.
A longer view
We don’t stop at cost per lead.
Acquisition view
Ad Lead
Connected outcome view
Ad Lead Conversation Booking Attendance Patient Revenue
The useful question is what happened after the inquiry. We define the steps with your practice and connect the records that can support an answer.
Your reporting framework
Measure the outcomes that matter.
These are the measures we plan around—not a live dashboard or a claim about client results. Availability depends on scope, access and reliable practice updates.
Leads
New inquiries, deduplicated using the agreed rule.
Requires: Approved inquiry sourcesQualified leads
Inquiries meeting your team’s documented qualification criteria.
Requires: Agreed criteria and status updatesBooked consultations
Confirmed bookings, distinct from appointment requests.
Requires: Calendar connection or staff confirmationConsultations attended
Recorded attendance, with cancellations and no-shows separated.
Requires: Attendance updatesNew patients
People confirmed by your practice as new patients.
Requires: Verified practice outcome dataTreatment revenue
Recorded revenue under the agreed collection or production definition.
Requires: Approved revenue data and matchingCost per booked consultation
Attributed ad spend divided by matched booked consultations.
Requires: Consistent time window; no value if denominator is zeroCost per acquired patient
Attributed ad spend divided by matched new patients.
Requires: Verified new-patient records; management fees shown separatelyClarity over false precision
Show the limits alongside the results.
Agree on definitions.
Choose the reporting period, lead deduplication rule, qualification criteria and revenue definition together. Separate ad spend from management fees.
Keep outcomes verified.
Calendar and practice updates confirm appointments, attendance and new patients. Missing data is shown as unavailable, not quietly counted as zero.
Keep attribution honest.
A matched source is attribution, not proof that an ad caused a treatment. Offline referrals, privacy restrictions and unmatched records can leave gaps.
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